Yogood Junior Vegetable Pasta is an all-new range pasta product for kids. They are delicious and definitely add excitement to your kids’ meal while they hunt for their favorite shapes. We were responsible for the logo, packaging design & design concepts. After few rounds of brainstorm, we decided to use doodle illustration style and here come the Vroom Vroom and Friendly Farm themes.

The ideas behind this 2 theme is inspired by the shape of pasta which is vehicles & animals. The whole visual is play around with doodle style ingredients and the actual shape pasta in different theme background, and not forgot also to include Yogood Junior mascots as main character in it to bring the whole packaging looks more interesting & livelier.

We are proud to partnered with Yogood every step of the way to build this incredible product packaging from the ground up.