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Yakult Global Challenger
YGC stands for Yakult Global Challenger, it is a platform established since 2021, specifically to place emphasis on health education, sports science and Yakult as well as developing the potential of local children at the grassroots level in the field of football.
The concept of this logo design is to accentuate the sporty mood specifically football. We created YGC in ball shape together with the strips of a football field on top of it. The eye catching badge shape will makes it looks like an official football team. The overall color is a mixture of Yakult red and also dark blue to enhance it’s overall branding & sporty kind of feel.
Scope
Art-direction
Branding








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