The dragon holds a special place in Chinese culture, revered as the most auspicious among the twelve zodiac signs. Consequently, during the Year of the Dragon, it’s customary for numerous brands to roll out an array of festive activities.

In 2024, Vinda made the strategic decision to unveil a limited-edition tissue packaging themed around the majestic dragon for the Lunar New Year celebration. Following several iterative rounds of brainstorming and design refinements, the client settled on a dragon portrayal exuding a gentle aura. Notably, they tastefully integrated elements of the iconic Vinda logo into the dragon’s head design. The resulting product met with resounding approval from the client, and its sales performance proved equally impressive.