Toku Tsuru is a natural herb product brand that aim to provide a safe, high quality and effective products for its consumers.

We started our collaboration by revamping client’s brand identity such as CI and logo. After that, we prolonged our collaboration by helping with design for product packaging. The direction of this design would be more towards clean and well defined as it is leaning towards pharmaceutical products. Thus, we proposed the bottom section to have graphic pattern where each pattern represent different categories of supplements. Our focus mainly would be on the product name and icon. The colour gradient to be sharp and strong as it elevates the whole design to be eye catching when it is place on shelf rack.