In 2019, Tempo made its mark in the Vietnamese tissue paper industry. By mid-2022, recognizing an opportunity, the company decided to participate in Vietnamese New Year celebrations by launching their inaugural New Year tissue packaging.

We conducted thorough research into Vietnamese culture and discovered that 2023 marked the Year of the Cat. Understanding the significance of lucky cats during the New Year festivities, we centered our design around this cherished symbol.

Our design process involved exploring various iterations of the lucky cat, aiming for a balance between playful appeal and sophisticated aesthetics. With valuable input from the client and insights from the market, we meticulously crafted a design that resonated with consumers, blending whimsy and contemporary trends.

Upon release, the packaging received an overwhelmingly positive response from Vietnamese consumers, leading to swift sales and widespread acclaim. Encouraged by this success, both the client and collaborators are committed to continued innovation, pledging to introduce a range of captivating New Year packaging designs in the future, thus solidifying their position in the Vietnamese market.