Luluchat is an automation & engagement Platform that automated customer service on whatsapp in Malaysia.

We developed the branding and dashboard platform for luluchat, focusing on its target audience of younger users. We incorporated pastel tones as a core design element to create a fresh and vibrant visual identity, further enhancing the brand’s youthful positioning.

Additionally, we incorporated a hand-drawn style for the elements and icons, seamlessly blending them into the overall design for a more cohesive and engaging aesthetic.