After our first collaboration on the CNY campaign, Kewpie Malaysia loved our designs and illustrations. So, right after completing the CNY campaign, they immediately engaged us for the Raya campaign.

Since the client preferred an illustrated style, we proposed designs that aligned with this approach. The Raya campaign tagline, “Kongsi Rasa, Kongsi Ceria” (Share the Taste, Share the Joy), instantly sparked inspiration among our designers. The final key visual you see now features a Kewpie Kampung, where people come together to share food and happiness.

One element the client especially loved was the Kewpie Tower in the kampung scene. Inspired by this, we incorporated it into the duit raya pocket design—when opened, a pop-up Kewpie Tower appears as a delightful surprise.

A big thank you to Kewpie Malaysia for their trust in us once again!