“Pak AJI” is a fun and energetic character that introduce by AJI-NO-MOTO as a symbolic brand mascot.

Our task on this project is to re-create the Pak Aji in 3D with different poses and the main purpose of this project is to introduce this Pak Aji mascot to audience through different type of POSM. As you can see the visual design above, we emphasize on AJI-NO-MOTO product & also the mascot as hero by setting them in a stand. And from the main visual we adapting the design into different POSM such like wobbler, standee, gondola end, poster and etc.

This mascot introduction campaign tide with a contest campaign and it create a great response from audience.