I’m excited to share that Kewpie Malaysia has started its collaboration with us this year, kicking off with the Chinese New Year campaign. The client loved our illustration style and wanted it for the key visual, incorporating the 2025 zodiac— the snake.

Since some may find snakes intimidating, we designed a friendly and lovable version, which became the final concept. This character was also extended into two red packet designs with different poses. To add a fun touch, we made the red packet pockets rotatable, perfectly aligning with the client’s New Year tagline, “蛇来运转” (symbolizing good fortune in motion).