In recent years, the festive atmosphere of Raya celebrations has gradually diminished, especially among the younger generation. In response, Ajinomoto has tasked us with creating and designing a standout key visual and raya packet this year.

Ajinomoto’s 2025 theme, Ajinomoto Raya Mestilah ONz!, embodies the vibrancy of the festive season. For the key visual, we utilized bold and dynamic colors to craft a visually striking design that immediately captures attention. This approach not only highlights the key visual at a glance but also perfectly captures the essence of celebrating a truly festive Raya.